Top 5 Delivered Meal Kits and Specialty Foods Apps Performance in Italy Q4 2023

The fourth quarter of 2023 saw notable activity among the top 5 delivered meal kits and specialty foods applications in Italy. Here’s a breakdown of their performance based on Sensor Tower data.

Vivino: Buy the Right Wine experienced significant growth in all key metrics. Revenue increased steadily, peaking at approximately $793K in the final week of December. Downloads saw a substantial rise, especially towards the end of the quarter, reaching 15.4K in the last week. Weekly active users also surged, growing from around 40.7K at the start of the quarter to 89.3K by the end.

HelloFresh: Meal Kit Delivery maintained a consistent download rate throughout the quarter, with a slight dip towards the end, ending with 638 downloads in the last week of December. The app’s weekly active users remained relatively stable, fluctuating slightly but ending the quarter with 13.6K active users.

Factor_ Prepared Meal Delivery showed a modest increase in downloads, peaking at 85 in the final week of December. Weekly active users also saw a gradual rise, ending the quarter at 122, up from 59 at the start.

EveryPlate: Cooking Simplified had minimal download activity, with only a few downloads each week, peaking at 30 in late September. Weekly active users remained low and showed a slight decline, ending the quarter with 44 active users.

eMeals - Healthy Meal Plans had very limited data available, with only a few downloads in the weeks of November 20 and December 25.

For more in-depth insights and analytics, visit Sensor Tower.